Management - Auto-IT Dealer Management Systems - UNITS, EQUIP, PMDS

Auto-IT (Management) - Automotive Dealer Management Systems for Car, Truck, Agriculture, Construction and Forestry equipment dealers - UNITS, EQUIP, PMDS.

Management Team

Ken Fife - Chief Executive Officer, Executive Director

Ken Fife has been the CEO of Auto-IT since the company was formed by merger in January 2000. Prior to that, in 1987, he founded automotive system specialist company KGM Management. Under his leadership the initial operation comprising four people and 14 dealer management system (DMS) clients has grown to 70 staff with more than 10,000 software licensees in 800 dealer locations.

As at January 2008 Auto-IT’s average monthly growth rate based on the prior year’s figures is 250 new licensees per month.

Ken is a leader in the dealer management system market and has formed strong relationships with most of the major original equipment manufacturers (OEMs) in all the markets in which Auto-IT is actively engaged.

He was a major force behind the formation of the Australian Dealer Software Suppliers Association (ADSSA) and, apart from leading Auto-IT as its CEO, he has been the principal architect of Auto-IT’s strong offshore expansion.

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Michael Damianos - Non-Executive Director

Michael Damianos is a partner and CPA in a long established accounting practice with over 25 years experience in the automotive industry. His association with dealer management systems dates back to the early 80's when, through his accounting practice he developed an industry-specific automotive accounting system.

This led to the creation of one of the foundation companies that eventually became Auto-IT.

His accounting background is preceded by 10 years working in Sales and Marketing within the computer industry. This unique blend of experiences brings a valuable range of skills and knowledge to the business and in particular, the company's board.

Wayne Rushworth - Chief Operating Officer, Executive Director

Aaran Newman - National Sales & Marketing Manager, Executive Director

A veteran of the motor industry, Aaran is the fourth generation of his family in the industry and has over 20 years experience. Son of Martin Newman, Managing Director of Newmans Motor Group and Newmans Information Services (NIS) Aaran filled a number of roles in both organisations gaining a strong insight into the workings of a dealership and a computer software company.

Since joining NIS (now Auto-IT) and prior to becoming National Sales and Marketing Manager, Aaran performed the roles of Support Consultant, Account Manager, Support Manager, Technical Services Manager, Accountant and Product Manager. Aaran has been instrumental in leading and driving the success of both our PMDS™ product and our Sales and Marketing teams.

Aaran holds a Bachelor of Commerce Degree and a Graduate Diploma of Applied Finance and Investment from the Financial Services Institute of Australasia (FINSIA). He is a fellow of the Financial Services Institute of Australasia and is a fellow of the Corporate Directors Association of Australia.

Roger Peffers - New Zealand Manager

Roger is the Managing Director of Auto-IT NZ Ltd. He has worked in the automotive and IT related industries for 20 years, holding a number of key positions within franchise automotive dealerships. His last position before joining Auto-IT was Group Service Manager for a major Toyota dealership in Wellington.

With Mechanical qualifications and a Business Diploma from Victoria University, Roger has brought a systematic and logical approach to managing and developing Auto-IT’s profitable New Zealand operations. His wealth of hands-on experience within the dealership community and his extensive skill sets within the IT industry have ensured that under Roger’s leadership, the Auto-IT NZ team achieves some of the highest customer satisfaction ratings within the Auto-IT community.